DiscoverStartupsCount Loyalty (formerly ZipCap)
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FICO score for Main Street Businesses1-10 Employees
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Count Loyalty (formerly ZipCap) careers

FICO score for Main Street Businesses
Count Loyalty is the creator of the LoyaltyCapital® Score, the first ever credit score focused on empowering America's 4.5 million Main Street Businesses.

These businesses are the backbone of our economy but can't access the fair credit terms they deserve. Lenders are eager to support them but need efficient access to more information to truly understand the risks and opportunities.

Count combines the power of technology and data science with customer loyalty to provide a clear standardized picture of a business’ viability and capacity to service debt. By revolutionizing business credit scoring, we aim to tackle the $1.8 Trillion credit gap for small and medium enterprises worldwide. We have built and tested the model and technology, laid the foundation for the team and developed relationships necessary to scale now.

Lenders can give businesses credit for having loyal customers while these customers can shape their community with their loyalty. Count Loyalty makes loyalty count.
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Evan Malter
Avatar for Evan Malter
Co-founder & CEO @ ZipCap • Studied @Columbia University, entrepreneur focus on finance, technology, small business, marketing & personal passions
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