whatifi.io company logo
build bigger financial decisions. better1-10 Employees
  • B2B
  • Early Stage
    Startup in initial stages
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whatifi.io careers

build bigger financial decisions. better
whatifi is a highly visual, formula and spreadsheet-free, financial scenario builder. We help Founders, SMBs and financial decision-makers create, compare and present "what if" financial projections - in seconds - with their clients, teams and investors.

Using our collaborative, drag, drop-and-connect digital platform, stakeholders and clients can visually map out multiple complex financial scenarios. By connecting together pre-built "events" in a mind-mapping like interface, users can easily predict cash flow, runway, sales and business critical outcomes.

We are a next-generation data visualization, collaboration and sales tool that provides the end client with the confidence and peace-of-mind that their financial decisions will be successful long-term.

whatifi grow 10% MoM? whatifi raise prices in June or December? whatif inflation goes up 3% by the end of the year? whatif our quota is 500 units and we don't hire additional sales folks until Q3?

Core Features and Benefits:

• lightning fast builds; create financial models in minutes (if not seconds)
• no hidden formulas; entirely visual interface; easily create multiple, concurrent "what if" models - all in real time
• follow the money; using our step-by-step scenario builder, anyone can present or trace every financial event in a scenario
• present with confidence; never have to say "Great question.... let me get back to you" again
• no formulas. No spreadsheets.


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Jon Cowley
Avatar for Jon Cowley
20+ years as Feature film VFX Supervisor/Head of Production, creatively managing 15-25M budgets. Founder whatifi.io • Worked at @Netflix, @ScanlineVFX Vancouver @Image Engine Now applying tech from the VFX space to the dry, boring world of finance.
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