Growth Marketing Lead

Welcome to Fi.

We’re a passionate team from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a dog parent.

The dog industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of the millions of dogs in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.

The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where everyone knows how their dog feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.

If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping dogs live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of dog ownership together.

Fi is looking for a Growth Marketing Manager!

Qualifications:

• 1-4 years of experience: Proven track record working in growth marketing at an agency, brand, or startup.
• Advertising campaign management: Hands-on experience running digital or offline advertising campaigns on platforms such as Google, Meta, TikTok, Amazon, Pinterest, Reddit, or Nextdoor (including Search, YouTube, Display/Programmatic, etc.).
• Expertise in testing methodologies: Strong understanding of testing techniques, including A/B tests and incremental tests.
• Proactive problem solver: Go-getter and master researcher with the ability to find solutions to any challenge.
• Excellent communication: Strong writing and communication skills.
• Strategic Planning: Ability to develop and execute comprehensive growth marketing strategies that align with business objectives.
• Data-Driven Decision Making: Proficient in analyzing data and using insights to drive marketing decisions and optimizations.
• Cross-Functional Collaboration: Experience working closely with product, sales, and other teams to drive cohesive marketing initiatives.
• Budget Management: Proven ability to manage marketing budgets effectively, ensuring optimal ROI.

Responsibilities:

• Strategize and Execute Campaigns: Develop, plan, manage, and execute comprehensive campaigns across various paid marketing channels. This includes trafficking assets, setting up analytics and reporting systems, optimizing campaigns, and tracking performance metrics to ensure effectiveness.
• Collaborate with Teams: Work closely with internal marketing and creative teams to ensure all creative assets are developed and managed using a data-driven approach.
• Build and Maintain Partnerships: Establish and nurture relationships with external partners to enhance campaign reach and effectiveness.
• Data Proficiency: Expertly handle data using tools like Google Sheets, pivot tables, and VLOOKUPs to analyze campaign performance and make informed decisions.
• Performance Optimization: Continuously monitor and optimize campaigns to achieve the highest possible ROI, leveraging data and insights for improvement.
• Market Research: Conduct thorough market research to identify new opportunities and trends, ensuring that strategies are innovative and competitive.
• Budget Management: Manage and allocate marketing budgets effectively to maximize impact and ROI.
• A/B Testing and Experimentation: Design and implement A/B tests and other experimental methodologies to refine strategies and drive incremental improvements.
• Reporting and Analysis: Regularly report on campaign performance, providing insights and recommendations to stakeholders.
• Customer Insights: Utilize customer data and insights to tailor marketing strategies, ensuring they resonate with the target audience and drive engagement.