Own the metrics behind Fi's biggest calls, including pricing, unit economics, and ARR, and build the dashboards that go straight to leadership, the board, and investors
Write the SQL, build the pipelines, and partner with the Data team to keep everything accurate and well documented
Own marketing's source of truth dashboards: CAC vs. goal by product and channel, ecommerce funnel and conversion (including PDP and checkout drop off), lifecycle and retention, daily and weekly pacing
Measure paid media performance across every channel, Meta, Google, Amazon, TV, podcast, influen...
