Enterprise Account Manager (Client facing)

Responsibilities

• Drive a comprehensive demand generation strategy integrating and leveraging tactics and tools including search engine marketing, email, webinars, events, and social media

• Lead overall Demand Generation planning efforts including the production of lead generation goals and forecast and measuring overall results.

• Improve and optimize post-sales funnel to maximize client engagement and retention

• Assess current lead funnel definition and create data-driven, actionable plans to advance sophistication through a better understanding of media buying cycles by quarters and nurture campaign goals with existing clientelle

• Create the strategy to advance the use of Hubspot and Salesforce and fully implement automation and nurture ongoing campaigns

• Implement testing strategies to analyze and enhance the demand creation process, including response and conversion rates and multivariate testing

• Track and analyze marketing performance and continually implement optimizations for increased growth

• Provide day-to-day management and accountability for all email marketing, social media marketing, and other promotional programs

Qualifications

• 2+ years experience in a B2B lead gen or email marketing role

• Experience with B2B prospecting and account nurturing

• Creative, passionate marketer with a desire to innovate and transform marketing practices and strategy

• Hands-on experience using marketing automation (Hubspot preferred) and Salesforce

• Strong analytical skills with the ability to think and execute both strategically and creatively

• Demonstrated ability to multi-task, set and manage expectations in a fast-paced environment

• Strong interpersonal skills, ability to work with and manage cross-functional teams

• High attention to detail and focus on quality output necessary

• Self-starter with proven ability to deliver results

• Excellent oral and written communication skills