Discover StartupsTrueLens

Growing profitable customer relationships through social behavioral data1-10 Employees

B2B
Early Stage
Startup in initial stages
Top Investors
This company has received a significant amount of investment from top investors

Website
: Location
Cambridge: Company size
1-10 people: Total raised
$1.2M: Company type
Startup: Markets
Analytics CRM Loyalty ProgramsSocial CRM

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TrueLens careers

Growing profitable customer relationships through social behavioral data

TrueLens puts the potential of 2 billion daily social expressions to work, helping individuals and marketers both have more fulfilling relationships.

TrueLens offers social behavioral data and predictive modeling solutions to:
- Provide customer intelligence for Market Research
- Improve personalization for higher engagement and loyalty
- Predict customer behavior to drive additional revenue
- Acquire profitable new customers

TrueLens clients include: Neiman Marcus, Urban Outfitters, Adidas TaylorMade, Sands Casino, Game Show Network and Johnny Cupcakes.

Founded 2010 by MIT Media Lab graduates, based in Cambride MA, TrueLens is backed by Google Ventures, Charles River Ventures, 500startups, CommonAngels, Boston Seed, Dharmesh Shah (HubSpot), Nick Ducoff (Infochimps), Waikit Lau (Tremor) and John Simon (General Catalyst).

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Founders

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Rebecca Xiong, PhD

Founder

Founder @Going.com, TrueLens • Worked at @aol, @IBM, @DataPower

Jason Toy

Founder

math & CS; started multiple companies with products that generate revenue & exits. startup generalist,entrepreneur,hacker, & machine learning; occasional angel

Funding

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Total raised