Thou Lady careers

We are revamping formal wear for women. Western formal wear segment is narrow in India and is often boring with only handful of players

we are providing a blend of formal wear with different elegant casual wear
creating appealing look for working women of all ages. We have wide range of styles with curation to mix and match with other items

Customer Persona - Target

Age 17-22 : New to fashion, wants to experiment styles
Age 22-25 : Fresh to job, wants to show off
Age 25-32 : Updated with fashion trends, wants to look good
Age 32-45 : To maintain Personality, to stand out from crowd
Age 45 and above : Fancier about fashion, wants to exprience fashion with comfort