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The Safe + Fair Food Company company logo
Safe + Fair is a clean label food company1-10 Employees
  • B2C
  • Growth Stage
    Expanding market presence
Website
Location
Company size
1-10 people
Markets
MobileConsumersE-CommerceB2BFood and BeveragesRetail Technology
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Jobs at The Safe + Fair Food Company

The Safe + Fair Food Company was founded by Dave Leyrer, an early stage technology investor and managing partner of Boulevard Capital, and Pete Najarian, former head of UBS Global Emerging Markets and managing partner of Grist Mill Capital Partners. Will Holsworth, former SVP of marketing and strategy for PepsiAmericas, is the company’s CEO. At Pepsi, Holsworth also served as head of global strategy for Gatorade. In addition to his Pepsi experience, Holsworth has an impressive track record of building brands at the forefront of fast-growing categories; he was president and chief growth officer at MuscleMilk (sold to Hormel for $450mm) and at Sambazon. The founders credit Holsworth with much of the momentum behind the company’s expanded vision and strategy. Acre Venture Partners is the lead investor in the most recent round of funding with Gareth Asten, a co-founder and general partner of Acre, serving as the chairman of Safe + Fair.

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