Formulate and solve optimization problems for cross-channel budget pacing and intelligent bid adjustments across major search platforms.
Perform complex exploratory data analysis (EDA) to evaluate the financial impact of strategic initiatives and the performance of various creative combinations.
Establish a robust business metric framework tied to the overarching goals of the business team;
Analyze business processes to identify challenges and opportunities, providing data-driven recommendations for strategic business decisions, product development, and operational optimization;
Responsible for the system function design, architecture design, and core coding for the order system;
Tackle challenges and technical bottlenecks arising from high concurrency, high stability, massive data processing (sharding/archiving), and complex distributed transaction scenarios;