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We make media more valuable51-200 Employees
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We make media more valuable
ABCS Insights, an Equifax Accelerate and Chicago’s 1871 graduate, is a leader in closed-loop advertising effectiveness measurement. ABCS is driven to improve honesty and transparency in advertising through cost-effective real-time measurement at-scale. The core mission of ABCS is to bring the most relevant data sources to advertisers and publishers, empowering real-time decisions and optimizing results. The ABCS ad effectiveness platform connects brand research with real-world foot traffic and sales outcomes, providing unprecedented clarity into advertising and marketing campaigns.
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Michael Sheng
Avatar for Michael Sheng
Valuation

$5.6M

Funded over

1 round

Latest round

Seed (Feb 2025)

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