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Shop Apparel from Latin America1-10 Employees
  • B2C
  • B2B
  • Early Stage
    Startup in initial stages
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Shop Apparel from Latin America
Ruufe is the most trusted B2C Marketplace for Latin American apparel companies to sell and International customers to buy products FROM Latin America (L.A).

You may wonder; Why would someone purchase L.A apparel? Well, L.A textile and clothing exported US 3.967.066.000 in 2019 (Source; World Bank). This shows how relevant L.A apparel is to the rest of the world.

Our goal is to compete with the Online retailing from China and India apparel industry. As you all know, brands like H&M, ZARA, SHEIN, MANGO, etc have taken online retailing to a whole another level. Their affordable prices attract foreign buyers, nonetheless, their quality clothing is not as good.

Now, let us point something out. As you may already know, AliExpress and Alibaba allow Asian companies to sell their products directly to the foreign consumer. Amazon on the other hand, helps U.S corporations to sell their products to the locals or even internationally.

Now, what about Latin America? L.A apparel manufacturers supply affordable clothing with high quality fabric, however, nobody seems to even know where Colombia is. Ruufe.com is now the only B2C Marketplace to promote L.A apparel and its vision is to bring to light the hidden industry.

Problem

1. There seems to be a huge demand for L.A apparel but there is not a single site that sells them directly to foreign Consumers.

2. There seems to be no one competing with China apparel.

Solution

1. Ruufe is the only B2C E-commerce platform that allows L.A Companies to sell their products to Foreign customers.

2.This would allow L.A companies to sell more abroad than what they have been doing in the past years.

Facts
1. The fashion market in Latin America is bigger than the Middle East and growing as fast as Asia.
2. Levis, Michael Kors, Little Women, etc. Manufacture in Latin America.
3. Latin America is $160 billion Fashion opportunity.
Source: businessoffashion.com/articles/global-markets/latin-americas-160-billion-fash…
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Juan Santiago Botero
Avatar for Juan Santiago Botero
Founder and CEO of Ruufe. Strong business and digital marketing background. We are at our first stage and looking forward to many more here at Ruufe.
Funded over

1 round

Latest round

Pre-Seed (Jun 2015)

Healthcare benefits

Retirement benefits

Parental leave

Equity benefits

Remote friendly

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