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Buy Now Pay Later in Vietnam1-10 Employees
  • Early Stage
    Startup in initial stages
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Buy Now Pay Later in Vietnam
Today’s shopper wants a better way to pay. We want to make paying for products as enjoyable as shopping for them. There’s a clear generational shift in payment preferences. Credit card ownership in Vietnam accounts for only 4.1 percent of the population.

The debit card ownership ratio, meanwhile, is 26.8 percent, lower than Indonesia at 30.9 percent and Malaysia at 73.8 percent.

Only 3.5 percent of the Vietnamese population have a mobile money account, while this ratio is 10.9 in Malaysia.

Even though the country’s e-commerce industry has been growing at double-digit rate in recent years, 90.2 percent of online purchases are paid with cash. This ratio is highest, compared to only 47 percent in the Philippines where the percentage of population with bank accounts is only slightly higher than that of Vietnam.

That’s why at Ree-Pay, we’re turning the credit industry on its head by putting our trust in the customers and giving shoppers the freedom to buy what they want today and pay over time.
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Dragan Bozic
Avatar for Dragan Bozic
Technology entrepreneur passionate about creating companies from scratch and building high performance teams of talented individuals.
Valuation

$5M

Funded over

1 round

Latest round

Pre-Seed (Nov 2020)

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