Primary.com careers

We are a small company based in new york, founded by two moms who were previously executives at diapers.com/quidsi. we created primary so that parents everywhere (including ourselves) will have a go-to they can count on for kids clothes from a brand they’ll love. every year we donate tens of thousands of our premium basics to children in need through partnerships with organizations like baby2baby, local schools, community non-profits, and other initiatives. at primary, we are inspired by simplicity. instead of chasing trends, we focus on timeless essentials every kid needs in a rainbow of vibrant colors. this focus allows us to offer the best price and also an easy shopping experience for busy parents.