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We source for the best skincare, makeup, body care and haircare products in the market that matches the growing conscious community's values and beauty concerns.

Our Sourcing Process:

1. Sourcing for products that match our values
Products have to be 100% Vegan, Cruelty Free, adhere to our Naughty List and must be from brands initiating genuine sustainability efforts (packaging, refills, ingredients.) We also ensure efficacy of products be getting constant feedback from our community.

2. Having trusted conversations with brands
We choose brands that are transparent about their sourcing methods. We look at certifications (below is a list of certifications that we consider) but don’t adopt a hard and fast rule – there are significant hurdles to attaining these certifications for small businesses.

3. Approval of products to be on our platform
We promise to deliver nothing but transparency to our customers. If you have any further questions about our products, email us!