People at Optimly

What excites me about Optimly is that we’re not just building another tool — we’re building the infrastructure for how brands will be discovered and trusted in the AI-first world. It’s rare to be this early in a category that’s about to reshape marketing as we know it. Every day, we hear from CMOs and founders who realize that AI assistants are now gatekeepers of trust and referrals — and they don’t know how to influence that. At Optimly, we’re giving them control back. And as part of the founding team, you’ll be part of defining a brand-new category, solving problems no one has solved before, and creating the playbook for the agentic internet. If you love building from first principles and want your work to directly impact how companies grow in the AI era, Optimly is the place to do it

Apurva Luty

CEO