People at Merchant Row
Alyssa is a St. Joe’s graduate who moved from restaurant management into sales, where she quickly proved herself as a sharp leader. She’s helped launch and scale campaigns across the East Coast, always bringing energy, strategy, and a hands-on approach. Fun fact: She’s such a true crime fan she could probably host her own podcast. Alyssa / Director Before joining Merchant Row, Juan ran a nutrition and recovery clinic in Mexico and later built his own transportation equipment business. He brings a strong entrepreneurial spirit and drive to every project he takes on. Fun fact: Juan played professional football in the CFL and was once ranked nationally in CrossFit. Juan / Junior Director Zach studied and played baseball at Chestnut Hill College before jumping into sales. His background in sports taught him resilience and teamwork, which show up in everything he does. Fun fact: He’s from Las Vegas but proudly supports Philadelphia sports (Go Birds!). Zach / Senior Sales Trainer
Lewis Morton
Founder
