Develop, implement, and track integrated marketing campaigns across multiple channels (digital, social media, email, etc.), adapting messaging for B2B and B2C healthcare audiences.
Create and execute product marketing materials tailored to different audiences (e.g., hospitals, payors, healthcare executives, individual providers, patients) to drive engagement and adoption.
Lead and mentor clinical and operations teams, fostering a collaborative environment that promotes high performance, professional development, and continuous improvement.
Oversee and refine clinical workflows and operational processes, ensuring smooth, efficient operations across departments.
