- B2B
- Early StageStartup in initial stages
- Website
- Location
- Company size
- 11-50 people
- Total raised
- $550K
- Company type
- Startup
- Markets
Lumate careers
Lumate facilitates relevance in mobile advertising.
AdTrade is the technological middleman between thousands of advertisers and over a billion mobile devices across the world.
Existing ad tech supply chain solutions cause fragmentation and illiquidity in advertising supply and demand. Mobile RTB's growth is driving adoption on the publisher side, creating the common denominator for mobile advertising supply. Performance ad networks leverage AdTrade to access this traffic without taking on new risk.
AdTrade creates value by making the entire ecosystem liquid, removing fragmentation, and financially aligning all parties to show the most relevant advertising to audiences.
AdTrade is the technological middleman between thousands of advertisers and over a billion mobile devices across the world.
Existing ad tech supply chain solutions cause fragmentation and illiquidity in advertising supply and demand. Mobile RTB's growth is driving adoption on the publisher side, creating the common denominator for mobile advertising supply. Performance ad networks leverage AdTrade to access this traffic without taking on new risk.
AdTrade creates value by making the entire ecosystem liquid, removing fragmentation, and financially aligning all parties to show the most relevant advertising to audiences.
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RJ Miller
Michael Orlando
Co-founder of Lumate. Tech enthusiast. Engineer.
Total raised
$550K
Funded over
3 rounds
Latest round
Seed (Oct 2013)
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