- B2C
- Early StageStartup in initial stages
- Website
- Location
- Company size
- 1-10 people
- Total raised
- $635K
- Company type
- Corporation
- Markets
Jewel Toned careers
What do you call a Shapewear company that's changing the category? First you'd call them rule breakers, then you'd call them Jewel Toned. In 2013, Rachael realised her friends all had one intimates problem in common – feeling bad and uncomfortable in their shapewear. A better option didn't exist, so she created Jewel Toned. The result? Shapewear that isn't quite underwear, and isn't quite outerwear. Perfect for women who make their own rules. You won't find any nude grandma garments in the collection, but you will find pieces that are bold, comfortable, fun and designed to help you create your own style #CYOS. Whether you wear it to the grocery store, the boardroom or on the red carpet, the goal is to help you feel your most confident. We are a small office full of bad ass babes who work around the clock to take the shame out of shapewear. And our customers are women who aren't afraid of asking for what they want, working hard, or wearing their underwear in public.
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Rachael McCrary
Entrepreneur, Startup Advisor, Co-Founder to @GatherLabs Co-Founder of @RxBra Advisor to @BUTTON Wallet
Valuation
$3M
Funded over
2 rounds
Latest round
Seed (May 2015)
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