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It's By U
Ending the cycle of flower waste through farm-direct floral subscriptions1-10 Employees
  • Early Stage
    Startup in initial stages
Website
Locations
Company size
1-10 people
Total raised
$1.1M
Company type
Corporation
Markets
E-CommerceDIYSubscription BusinessesFlowers
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People at It's By U

Founders
Caroline Strzalka
CEONew York City
Avatar for Caroline Strzalka
Wharton MBA; It's By U CEO, Co-Founder; Fmr Head of Digital Media Biz Dev at Sesame Workshop and Scholastic; Helped launch over 40 apps; Fmr investment banker
Background
  • It's By U

    CEO

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  • Sandbox & Co

    EVP, Partnerships • 10 months

  • Scholastic

    Vice President, Digital Content Sales and Global Development • 3 years

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Christine Strzalka
FounderNew York City
Avatar for Christine Strzalka
Award-winning florist; Founder of “Secret of -Flowers” Floral Art Studio in Philadelphia; Former finance journalist; brand and social media strategist
Background
  • It's By U

    Founder

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  • Cigna Health Insurance

    Social Media & Corporate Communications Strategist • 2 years

Board members and advisors
Ryan Broshar
AdvisorMinneapolis
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A
GP @Matchstick Ventures , fmr. Managing Director @Techstars Retail, Co-Founder @Beta.MN + Twin Cities Startup Week
Brianne Abramowicz
AdvisorPortland
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A
Product/Marketing Manager for PDX startup, Techstars Mentor. Passionate about all things consumer and consumer tech related.
John Replogle
AdvisorRaleigh
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A
CEO Seventh Generation. Past: CEO Burt's Bees, GM Unilever, President Guinness. Co-Founder On Tap; Founding Partner Illumask. Board: Cree, Sealy, Zarbees.
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