It's By U careers

Flower farms around the world destroy millions of surplus flowers each year because of inconsistent market demand for certain colors or styles. These flowers are perfect -- they’re the same designer flowers that go to to Hollywood homes, high-end hotels, and royal palaces-- but they are considered waste because they bloomed in the off-season. This translates to hundreds of millions of dollars lost every year, not counting the waste of fresh water and human resources.

Meanwhile, people forego purchasing high-quality diverse flowers because they are expensive. They resort to common lower-quality supermarket flowers or pre-made online bouquets. They have little knowledge as to what the flowers are, where they're from and how to arrange them. Yet, research shows that flowers are among the only things that instantly make us happy and productive.
For businesses, plant and flower displays make a big difference. Live plants and flowers are critical to user ratings and commercial success for hospitality and real estate. In workplaces and storefronts, curated flowers enhance both team and customer experience. Yet, professional florists come with an expensive price tag and can cause a financial and logistical burden. Without access to affordably priced floral arrangements, many businesses lose out on the benefits that flowers provide.

We have proven that there is a demand for the excess farm flowers through our do-it-yourself floral subscription boxes that are curated from flowers that would normally be wasted.

We have sold over 1 million stems B2C and are rolling out B2B this year. Through our site, customers will get to know the eco-friendly, fair-trade farms, order subscription flower deliveries from them, and then be able to create their own arrangements.

It's By U subscriptions also provide economic advantages for businesses, including increased productivity, good feelings, and repeat customers.