Harkoi company logo
Clean Beauty Brand, fighting Colorism1-10 Employees
  • Early Stage
    Startup in initial stages
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Company size
1-10 people
Company type
Beauty Services
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BeautySocial Business
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Harkoi careers

Clean Beauty Brand, fighting Colorism
A D2C Clean Beauty & Lifestyle Brand.

We make Clean, Transparent & Awesome Products while fighting Colorism.

Clean - products made without any known endocrine disruptors, carcinogens, irritants.
Transparent - true transparency in relation to product development, ingredients, functionality & more. So you can make the right decision when purchasing products.
Awesome - make products with a great UX, which have the capability to work seamlessly in your everyday rituals. Innovation working on luxurious & never seen before textures, application techniques, etc.

Fighting Colorism - We believe we’re at the start of our fight against colorism in India and have a long road ahead of us.
We believe that normalizing our true skin color will bring us one step closer to a world where people are more accepting of their natural skin tones. While the world is striving for equality amongst all races, we’ve yet to accept our own skin color & complexion. Harkoi stands strong with these beliefs and aims to make you fall in love with your skin tone.

We do this by -
By marketing our formulations and not a false sense of beauty.By defining our target audience based on an individual’s passion for beauty & wellness.By representing this target audience truly through our digital and print platforms.
By working with Creator partners based purely on merit & transparency.
By researching & developing products for an Indian audience, based on their tones & skin conditions.
Creating unbiased process systems within the company.
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Ritu Bhagat
Avatar for Ritu Bhagat
Student at Monash University, B.Com, Previous Internships- L'oreal Paris, MSA, Event Management- at Monash University,exec positions at 4+ clubs and societies.
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