DiscoverStartupsFractal ID & Fractal ProtocolCulture and benefits at Fractal ID & Fractal Protocol
Fractal ID & Fractal Protocol company logo
Bridging the gap between data privacy and data integrity for DeFi, AdTech and Open Data Ecosystems11-50 Employees
  • Early Stage
    Startup in initial stages
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11-50 people
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Startup
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BlockchainsFin TechIdentityDataAdtech
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Culture and benefits at Fractal ID & Fractal Protocol

Culture overview

We're a passionate team that moves fast and gets things done. We started Fractal in 2017 with our first product, Fractal Launchpad — a crowdfunding platform where blockchain projects such as the Ocean Protocol raised funds from the community. Fractal ID, our current product, is a federated identity system (think "log in with Facebook", but with verified users). It collects and verifies user identities according to the compliance needs of our clients (blockchain fintechs). Because these identities are reusable, we deliver fast frustration-free onboarding for users and high conversion rates for clients. We also help users create decentralized identities on Ethereum and hold their credentials in our Fractal Wallet product. We've now started to build the Fractal Protocol on Substrate. It is an open-source protocol designed to rebalance the online advertising market by providing safe infrastructure for incentivized data provisioning and consumption. The ad market used to fund a free and open Web — critical for democracy and inclusion — but has fallen into the hands of a rent-seeking oligopoly. We believe we can build a new equilibrium that respects user privacy, protects advertisers from fraud, and rewards content creators. This is because we finally have the technology to get it done. Blockchain provides a trustless, shared source of truth for mechanism design. Zero-knowledge proofs and differential privacy help keep users safe. Decentralized identity and verifiable credentials bring people self-sovereignty over their own data.