Fospha company logo
Transforming marketing performance11-50 Employees
  • Early Stage
    Startup in initial stages
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Company size
11-50 people
Company type
Marketing ServicesBig Data Analytics
Markets
Sales and MarketingBig Data AnalyticsDigital Marketing
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Fospha careers

Transforming marketing performance
Fospha is an analytics company looking at user journeys through online and offline systems. Our work is relevant to many industry sectors and combines computer science, software engineering, mathematics, data science and user interface design.

The largest current demand we have is to help companies discover, report on and improve the economics of acquiring new customers and to attribute customer acquisition costs to the value those customers generate over their lifetime. This involves data integration to follow user activities over time and across different systems, correlation and analysis to link together the actions of individual users across all the devices they might be using, segmentation of users against the routes they arrive on, their behaviour and their outcomes, and predictive modelling to identify probable outcomes and trigger automatic interventions to improve those outcomes.
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