First Crush Tastings careers

Over the last decade, we’ve executed hundreds of thousands of activations for some of the most recognized brands in beer, wine, spirits, and RTDs.

Palaterra is an AI-powered retail intelligence platform transforming in-store demos into real-time, strategic insights for CPG and beverage brands.

With nearly 1 million in-store activations through our beta client network, we’ve built the most powerful consumer feedback loop in the field marketing space. Our SaaS platform tracks in-store trial outcomes, measures purchase conversion, and visualizes sentiment around taste, packaging, and pricing—all in real time.

Key Innovations:

TEAM: Centralized, training across field teams and agency partners
AI-generated brand scorecards and feedback summaries
Conversion and trial-to-purchase tracking
Post-demo reporting that drives decision-making at the executive level

Palaterra is trusted by forward-thinking brands looking to scale smarter, launch faster, and learn directly from consumers at the shelf.

We're now expanding nationally, with a focus on partnering with suppliers and scaling go-to-market teams. We're hiring across Sales, Marketing, and Client Success as we grow.