FEND careers

FEND is a consumer safety brand that has created the first of its kind foldable bicycle helmet that is equally safe, breathable, and convenient. We started the company with one major objective: to break the stigma surrounding traditional helmets by creating a compact and minimalistic design.

The target demographic is the urban commuter offering a seamless user experience and allowing the user to fold the helmet when not in use and store in their bag until needed again. It is designed to allow riders to view the idea of carrying around a helmet as second nature rather than a nuisance.

FEND folds into one-third of its original size and is made of ABS and EPS for high impact. It has six streamlined vents for maximum breathability, as well as an internal fit adjuster and external adjustable nylon straps.

FEND solves the problem of urban commuters not wearing helmets due to the lack of convenience, ventilation, and aesthetic.