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NGOs face up 40-60% retention loss each year in terms of individual donors. While most are disorganized and focused on acquisition, there are no mechanisms to reach out to and engage with donors throughout the year, thus locking them in and increasing the ticket sizes from existing donors itself. The ones who do it also are unable to do it in a cost effective way, often spending up to 40% on commissions to fundraisers. Also, while most charities are focused on attracting donations from CSR, donations from Indian individuals are expected to go up to $50B by 2030.