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Codec company logo
AI-powered cultural intelligence platform11-50 Employees
  • Growth Stage
    Expanding market presence
  • Top Investors
    This company has received a significant amount of investment from top investors
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Jobs at Codec

Codec is a cultural intelligence platform. We apply science to culture using AI-driven analysis of thousands of millions of digital content engagements online to group mass audiences into communities, linked by shared leaders, interests, and identity. To help brands move away from mass reach, demographic and product-based segmentation. Our core beliefs are that brands of the future are community driven, culturally relevant and passion led. Post -Covid-19, it’s never been so important for brands to be relevant and empathetic to grow. We help them do this by putting cultural intelligence at their heart. Brands work with us in three ways: 1. Insights: bringing existing brand communities to life 2. Drive growth: discovering and unlocking new, untapped communities for brands 3. Business transformation: putting cultural insights at the centre of decisions (NPD, M&A and marketing) We are lucky to work with leading brand groups including Unilever, L’Oreal, P&G and more. For the past year, we’ve been reframing perceptions of the business and our offering to market, shifting from a platform-dependent business, to one that is a strategic partner to CMOs using our data and platform for a jumping-off point for a suite of strategic services. The team is structured to capitalise on the growth opportunity we have in-market, organising them into two entrepreneurial scrums, each with New Business, Strategy, and Client Services; supported by Marketing, PDT (Product, Design & Technology) and the Leadership team.

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