CaliberMind careers

Used by buyer-centric B2B Fortune 500 (Citrix) and mid-market companies (Gusto, Apto, Datavail and others) that have made the shift from rule-based marketing campaigns to machine-informed buyer journeys, CaliberMind recommends the right message to the right buyer persona at the right stage of the buyer's journey.

The buyer data platform automatically derives a buyer's journey from internal (CRM, MAP, web analytics etc') and external data sources (social, intent, psychographics) it assembled. It works by analyzing the sequence of lead-to-revenue events for each account and finding the most common paths to sale using machine learning and human language analysis. It then recommends the next-best 'buying play' and pushes the data back to the CRM & MAP (no change in workflow). The platform is fully accessible by external systems via API and is structured to fully support demand marketers and revenue ops needs for campaign management, marketing analyses and buyer intelligence.