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An Online Marketplace for Sustainable Products1-10 Employees
  • Early Stage
    Startup in initial stages
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An Online Marketplace for Sustainable Products
Brown Living is a one-stop-shop for all things sustainable that you will need to live a low-impact and plastic-free lifestyle. Brown Living curates products for someone who is committed to reducing their waste and plastic-footprint.

A lot of products in the market today have been greenwashed with labels that aren’t really eco-friendly or sustainable. Through our marketplace, we will sell products from suppliers who make truly sustainable products - by design, by use and by the packaging - this enables consumers to engage in responsible consumption and reduce their individual carbon impact. We follow a strict framework for product selection that helps us weed out the not-so-sustainable products through our curation process - The Brown Lens. The process evaluates the product for its entire lifecycle with a circular design and Cradle-to-Cradle concepts in mind and measures its carbon impact not just until it reaches the customer but helps in closing the loop by filtering out the non-sustainable elements, educating and communicating about the end-of-life use.

Through our online marketplace, we aim to promote small businesses in India who run their businesses with respect for people and the planet and those who create products with zero-waste in mind.
Brown Living is a platform for artists, artisans and small businesses who make sustainable products of various types in food, clothing, accessories, home care, utility and upcycled decor.
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Chaitsi Ahuja
Avatar for Chaitsi Ahuja
Founder @Brown Living (On a mission to enable Plastic-Free & Low Impact Consumption) | Social Entrepreneur & Sustainability Advocate | Worked at @Future Group
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