Global Upcycling Brand - giving members from developing countries access to western retail1-10 Employees
Born Again Eco careers
About Us
Born Again Eco is building a global circular brand that turns discarded bottles into premium glassware and candles, giving artisan partners in developing countries access to Western retail markets.
We’re solving three hard problems at once:
Waste & Carbon – Over 100bn bottles are wasted annually, with recycling still requiring high-energy remelt. Our process upcycles bottles without reblowing, cutting carbon by up to 80%.
Market Gap – On Amazon and mainstream retail, “recycled” glassware is generic and commoditised. There’s no scaled brand owning the sustainable gifting/homeware niche.
Inequality for Makers – Artisan groups in India, Uganda, and beyond face exploitative pay and zero access to large Western markets. By integrating them into Amazon FBA, Etsy, and retail-grade supply chains, we give them fair wages, stable demand, and long-term growth.
Our ambition is to create the first truly global artisan upcycling brand — scalable through eCommerce, measurable in its carbon and social impact, and designed to compound value for both investors and communities.
Born Again Eco is building a global circular brand that turns discarded bottles into premium glassware and candles, giving artisan partners in developing countries access to Western retail markets.
We’re solving three hard problems at once:
Waste & Carbon – Over 100bn bottles are wasted annually, with recycling still requiring high-energy remelt. Our process upcycles bottles without reblowing, cutting carbon by up to 80%.
Market Gap – On Amazon and mainstream retail, “recycled” glassware is generic and commoditised. There’s no scaled brand owning the sustainable gifting/homeware niche.
Inequality for Makers – Artisan groups in India, Uganda, and beyond face exploitative pay and zero access to large Western markets. By integrating them into Amazon FBA, Etsy, and retail-grade supply chains, we give them fair wages, stable demand, and long-term growth.
Our ambition is to create the first truly global artisan upcycling brand — scalable through eCommerce, measurable in its carbon and social impact, and designed to compound value for both investors and communities.
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James Michaelson
Valuation
$1.8M
Funded over
1 round
Latest round
Seed (Apr 2025)
🤝 equity upside – meaningful share options for early contributors.
📈 growth exposure – direct involvement in building a global consumer brand from
🌱 impact-driven mission – every day your work contributes to reducing waste
🗣️ flat structure – your ideas matter
🕒 flexibility for life – we prioritise output, not presenteeism
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