People at At Last

One of the angel investors recently described our founding team as ‘half hungry’. To us, this means a combination of early professional success mixed with the energy and elastic thinking that young founders bring to incumbent markets. Our team founding, ranging from the late twenties to early thirties, have collectively achieved early stage exits, grown consumer brands to 10 million plus users, architected payment solutions at both start-ups and large financial institutions and have built an extensive Rolodex of warm leads in the UK e-commerce industry. While the consumer problem is very relatable, the inception moment for At Last was very organic when the founders were building a cashback product together in a previous business and merchants consistently flagged returns as a major issue. For us, it is inevitable that someone is going to figure this out. We believe the three ingredients for ‘why us’ is market timing, team composition and tackling the problem as a defining consumer brand and two sided platform.

James Dyer

Product Lead