DiscoverStartupsAstrid & Miyu
Astrid & Miyu company logo
go-to destination for design jewellery1-10 Employees
  • Growth Stage
    Expanding market presence
Website
Location
Company size
1-10 people
Total raised
$937K
Company type
Startup
Markets
E-CommerceRetailFashionJewelry
View 0 jobs

Astrid & Miyu careers

go-to destination for design jewellery
Astrid & Miyu is a vertically integrated costume jewellery startup based in London, established in 2011. We design, brand and market well designed jewellery at affordable price points.

Since launch of the brand in 2012, we're quickly become a go-to brand for fashion editors at Vogue, Grazia, and Instyle to name a few. Our pieces have been worn by high profile celebrities such as Georgia May Jagger, Pippa Middleton and Jessie J. We have a strong power blogger following. We have a strong online presence via our e-commerce site (astridandmiyu.com). We also distribute through well known retailers such as Fenwick and House of Fraser.

We offer delicate, refined yet slightly quirkly jewellery at affordable price points of £20-300 (ASP of £40). Our main customers are young, affluent females in their 20s and 30s buying for themselves or buying gifts for their female friends.

In 2015, we have been nominated "Brand of Watch" by Retail Jeweller UK.
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Connie Nam
Avatar for Connie Nam
Founder of @Astrid & Miyu. MBA from @London Business School School. BA from @Yonsei University. Previously w/ @LVMH @HSBC @Credit Suisse
Total raised

$937K

Funded over

1 round

Latest round

Seed (Jul 2015)

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