- Growth StageExpanding market presence
- Website
- Location
- Company size
- 1-10 people
- Total raised
- $937K
- Company type
- Startup
- Markets
Astrid & Miyu careers
Astrid & Miyu is a vertically integrated costume jewellery startup based in London, established in 2011. We design, brand and market well designed jewellery at affordable price points.
Since launch of the brand in 2012, we're quickly become a go-to brand for fashion editors at Vogue, Grazia, and Instyle to name a few. Our pieces have been worn by high profile celebrities such as Georgia May Jagger, Pippa Middleton and Jessie J. We have a strong power blogger following. We have a strong online presence via our e-commerce site (astridandmiyu.com). We also distribute through well known retailers such as Fenwick and House of Fraser.
We offer delicate, refined yet slightly quirkly jewellery at affordable price points of £20-300 (ASP of £40). Our main customers are young, affluent females in their 20s and 30s buying for themselves or buying gifts for their female friends.
In 2015, we have been nominated "Brand of Watch" by Retail Jeweller UK.
Since launch of the brand in 2012, we're quickly become a go-to brand for fashion editors at Vogue, Grazia, and Instyle to name a few. Our pieces have been worn by high profile celebrities such as Georgia May Jagger, Pippa Middleton and Jessie J. We have a strong power blogger following. We have a strong online presence via our e-commerce site (astridandmiyu.com). We also distribute through well known retailers such as Fenwick and House of Fraser.
We offer delicate, refined yet slightly quirkly jewellery at affordable price points of £20-300 (ASP of £40). Our main customers are young, affluent females in their 20s and 30s buying for themselves or buying gifts for their female friends.
In 2015, we have been nominated "Brand of Watch" by Retail Jeweller UK.
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Connie Nam
Founder of @Astrid & Miyu. MBA from @London Business School School. BA from @Yonsei University. Previously w/ @LVMH @HSBC @Credit Suisse
Total raised
$937K
Funded over
1 round
Latest round
Seed (Jul 2015)
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