AdAdapted careers

Problem:
CPG brands have been largely ineffective at mobile advertising; and there is little feedback, no way to know if their ads inspire someone to buy their products
Media companies only tell them who (hopefully) saw the ad — Retailers only tell them total products purchased
The black hole that exists in the middle costs brands billions ($ + resources)

Solution:
Pay-for-performance mobile display advertising and data offering for consumer products that places products individually on shopping lists: to give brands:
Access to millions of high value known grocery-decision-makers
Data around how those ads affected brand awareness and shoppers' behavior
- Did they add it to their list? (planning behavior)
- Did it change how they shop (competitive analysis, purchase data)
- Customer profiles for future targeting (precision targeting)
- Real-time panel for advertising messaging optimization that improves other mass advertising effectiveness