Founding Design Lead

New York City | Early-stage consumer fintech | Full-time

We're building an ambitious, design-led consumer company from the ground up. We're looking for an exceptional founding creative to shape its identity, define its visual world, and help bring it to life.

This is an opportunity to own the creative direction of a company from day one, working directly alongside the founder with extraordinary freedom and responsibility.

What you'll do

• Build the brand: Develop our identity, visual language, typography, art direction, and creative systems.
• Create compelling digital experiences: Design and ship beautiful websites, landing pages, and consumer-facing experiences.
• Own creative go-to-market: Develop campaigns, social content, motion, and advertising that make people stop and pay attention.
• Experiment rapidly: Take ideas from initial concept to live experiments, learn from customers, and iterate.
• Shape everything we put into the world: From physical products and packaging to photography, copy, storytelling, and experiential design.

Who we're looking for

• Exceptional creative taste, originality, and attention to detail.
• Strong multidisciplinary skills spanning graphic design, branding, digital design, art direction, and ideally motion.
• Highly hands-on. You can both conceive extraordinary ideas and personally execute them.
• Technically resourceful, comfortable using modern design tools, creative coding, and AI to bring ideas to life.
• High agency, ambitious, and energized by building from zero.
• Deep understanding of culture, aesthetics, and what makes consumers desire a product.
• Comfortable with ambiguity, rapid experimentation, and working directly with a founder.

We're looking for someone who thinks like a creative founder.

This is intended to be a long-term, full-time founding role. We're open to starting with a paid working trial to establish mutual fit before making that commitment.