Marketing Executive

Job Summary

SalesUP is looking for a results-driven Performance Marketing Executive with hands-on experience in running, managing, and optimizing paid advertising campaigns.

The ideal candidate should be able to independently plan and execute digital advertising campaigns, generate quality leads, optimize advertising spend, and track campaign performance. We are looking for someone who understands performance marketing beyond simply running ads and can use data to improve campaign results.

Key Responsibilities
Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook and Instagram), Google Ads, and other relevant platforms.
Develop and execute performance marketing strategies focused on lead generation, conversions, and customer acquisition.
Conduct audience research, competitor analysis, keyword research, and campaign planning.
Monitor and optimize campaign performance using metrics such as CTR, CPC, CPL, conversion rates, and ROAS, wherever applicable.
Conduct A/B testing of ad creatives, copy, audiences, and landing pages to improve results.
Manage advertising budgets efficiently and identify opportunities to reduce acquisition costs.
Set up and monitor conversion tracking, Meta Pixel, Google Analytics 4, and other relevant tracking tools.
Analyze campaign data and prepare regular performance reports with actionable insights.
Coordinate with the internal team on ad creatives, landing pages, campaign messaging, and marketing funnels.
Identify and test new advertising channels, targeting strategies, and growth opportunities.
Continuously improve lead quality, campaign efficiency, and overall marketing performance.

Required Skills & Qualifications
1–3 years of relevant experience in performance marketing or paid advertising preferred.
Hands-on experience with Meta Ads Manager and/or Google Ads.
Strong understanding of paid campaign setup, audience targeting, budget management, and optimization.
Knowledge of lead generation funnels, conversion tracking, and digital marketing analytics.
Ability to interpret campaign data and make data-driven decisions.
Strong analytical, communication, and problem-solving skills.
Ability to work independently, manage multiple campaigns, and take ownership of results.

Preferred Qualifications
Experience with B2B lead generation, SaaS, or service-based businesses.
Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, and retargeting.
Experience with landing page optimization and conversion rate improvement.
A portfolio or case studies demonstrating campaign results, lead generation performance, and budget utilization.

What We Offer
Part time /Full-time remote work opportunity.
Comfortable with UK/US timezones.
Opportunity to own and execute performance marketing campaigns.
Hands-on exposure to digital growth, paid acquisition, and lead generation.
A performance-oriented work environment with scope to experiment, test, and scale campaigns.
Compensation based on experience and demonstrated expertise.

How to Apply
Please share your resume along with details of the advertising platforms you have managed, campaign objectives you have worked on, and measurable results from previous campaigns.

Candidates with practical experience managing paid advertising campaigns and demonstrating measurable outcomes will be given preference.