D2C Growth Manager

About SEREKO
SEREKO is India’s first psychodermatology skincare brand, building a new category at the intersection of skincare and mental well-being.

We’re looking for a hands-on D2C Specialist to own online growth end-to-end — revenue, performance marketing, website, CRM, retention, analytics, and customer growth.

What You’ll Own: D2C Revenue | Meta & Google Ads | Shopify | CRO | CRM & Retention | Campaigns | Analytics

Key Responsibilities:
● Own D2C revenue, CAC, ROAS, AOV, CVR, LTV, retention, and profitability.
● Independently manage Meta & Google Ads: setup, targeting, budgets, optimisation, testing, and scaling.
● Own day-to-day Shopify operations, merchandising, landing pages, offers, and website conversion.
● Improve the funnel from traffic → product page → cart → checkout → purchase.
● Drive CRM and retention through Email, WhatsApp, and SMS.
● Build lifecycle journeys for onboarding, repeat purchase, cross-sell, reactivation, launches, and win-back.
● Plan and execute D2C campaigns, promotions, and product launches across digital channels.
● Track performance through GA4, Shopify, ad platforms, and CRM analytics and turn insights into action.
● Work with Creative, Brand, Product, Supply Chain, Finance, and CX teams to ensure smooth execution.
● Monitor customer experience, fulfilment issues, inventory, RTOs, cancellations, and other operational challenges.

What We’re Looking For
● 3–5 years of hands-on D2C / e-commerce / digital marketing experience.
● Strong independent experience managing Meta & Google Ads. Hands-on experience with Shopify and e-commerce growth.
● Strong understanding of CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and contribution margin.
● Experience with CRM/lifecycle marketing across Email, WhatsApp, and SMS. Familiarity with Klaviyo, WebEngage, MoEngage, CleverTap, or Kwik Engage is a plus.
● Strong analytical, execution, and problem-solving skills.
● Comfortable taking end-to-end ownership in a fast-paced startup.
● Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus.