Growth Marketer

About Scalanova Health

Scalanova Health builds and operates AI-native Global Capability Centers (GCCs) and specialized engineering pods for biotechnology, medical device, and healthcare technology platforms across North America and Europe. Governed by clinical and scientific practitioners, we engineer high-performance solutions across Drug Discovery, MedTech Innovation, Revenue Operations, and Agentic AI.

The Opportunity

We are looking for an execution-focused B2B Growth & Inbound Marketing Specialist who brings solid experience in B2B MarTech SaaS, marketing automation products, or digital health platforms.

In this role, you will own our inbound conversion engine: building high-converting WordPress web assets, setting up automated lead capture workflows, and leveraging modern generative AI tools (Gemini, Claude, ChatGPT) to produce sharp B2B messaging. Because our core engagements are high-value enterprise GCC setups and engineering pods, your PPC and growth skills will also power client growth pods and new service incubation.

Your Primary Responsibilities:

• Build & Manage Web Assets: Design, publish, and iterate conversion-focused landing pages in WordPress (Elementor) showcasing our GCC models and clinical pillars. Maintain fast page speeds and clean UX.
• Lead Routing & Speed-to-Lead Workflows: Integrate web forms with HubSpot/CRM, configure instant notifications, and embed automated meeting schedulers on key conversion paths such as our 90-Day Growth Gateway Roadmap.
• MarTech Architecture: Utilize your knowledge of marketing automation and software products to optimize visitor journeys and inbound attribution.
• Strategic Growth & PPC Execution: Utilize Google Ads and performance marketing expertise for client growth pods, product incubation, and targeted enterprise search intent.
• AI-Assisted Content Production: Leverage Gemini, Claude, and ChatGPT to rapidly draft landing page copy, value propositions, and thought-leadership assets for executive polish.
• Attribution & Tag Hygiene: Configure GTM events, GA4 conversion tracking, and Search Console monitoring to ensure full funnel visibility.

Schedule & Collaboration Windows:

• This remote role combines independent daytime execution with structured collaboration windows aligned with US Pacific Time (PT):

• US Pacific Time Morning Overlap: 8:00 AM – 11:30 AM PT (8:30 PM – 12:00 AM IST) for live sprint reviews, messaging refinement, and strategic check-ins.

• US Pacific Time Evening Overlap: 7:00 PM – 10:00 PM PT (7:30 AM – 10:30 AM IST) for priority alignments and handoffs.

• India Daytime Execution: Flexible midday hours for deep technical builds, WordPress landing page development, and campaign optimization.

Requirements:

• 2–4 years of hands-on digital marketing experience with a strong preference for B2B MarTech SaaS, marketing software products, or digital health technology.

• Demonstrated ability to independently build and design pages in WordPress using Elementor or block builders.

• Hands-on fluency with Google Tag Manager, form webhooks, and CRM routing (HubSpot or equivalent).

• Practical understanding of Google Search Ads setup and negative keyword management.

• Active experience using Gemini, Claude, and ChatGPT to accelerate content production.

• Crisp, articulate written English for enterprise B2B audiences.

Commercials & Incentive Structure:

• Guaranteed Fixed Base: INR 35,000 – INR 45,000 per month gross (INR 4,20,000 – INR 5,40,000 PA).

• Inbound Closed Deal Bonus: INR 15,000 – INR 25,000 for each closed enterprise contract originated through inbound channels and assets you manage. Uncapped.

• Significant Variable Upside: An estimated INR 1,20,000 to INR 2,50,000+ per annum in realizable bonus earnings tied directly to closed client revenue rather than vanity traffic.

• Direct Ownership: High autonomy working directly alongside executive leadership with zero corporate bureaucracy.

Application Routing & Agency Notice

• Direct Application Channel: All candidates must apply exclusively through this portal. Do not send direct emails, LinkedIn messages, or phone calls to company founders or executive leadership. Any direct solicitations, cold emails, or personal outreach sent to founders will be marked as spam and will result in immediate disqualification of your application.

• Notice to Recruitment Agencies: Scalanova Health does not accept unsolicited resumes or candidate submissions from recruitment agencies, staffing agencies, or headhunters. Any unsolicited profiles submitted without a pre-existing signed fee agreement will become the sovereign property of Scalanova Health without any commercial obligation or placement fee.