Founding Director of Marketing (Equity Only)

What we're building

SourceIQ is an AI-native supplier intelligence and sourcing platform for enterprise procurement. We turn fragmented supplier data into better sourcing decisions.
Category managers use SourceIQ to find, evaluate and rank suppliers against sourcing and RFP criteria — and to see why each supplier fits. A growing supplier intelligence layer is paired with each enterprise's private workflows: budgets, approvals, performance data and internal notes stay theirs. People make the final decision; SourceIQ gives them the intelligence to make it well.

What that means in practice:

• Speed. In ad-hoc, high-cycle categories, reaching a contract shortlist can take 6–12 weeks. SourceIQ gets there in under 5 minutes.

• Built with the people who buy. Our RFP models and embeddings were developed with direction from 400+ category and procurement executives.

• Enterprise-grade foundations. SourceIQ is an official Databricks partner, and the platform is designed around tenant isolation, role-based access and auditability.

• Visibility both ways. Buyers see more of the capable market; suppliers — including businesses that have historically been overlooked — get a fairer path to being found.

Our long-term ambition is to become the operating system for how enterprises discover, engage, onboard and manage suppliers. Your job is to help the market understand why that matters.

Why this role, why now

You would be the first marketing leader at a company with a working platform, active enterprise conversations and no marketing machine yet. That combination is rare.

• Category-defining work. Supplier intelligence is still being defined. You'll shape the narrative the category is judged by, not just a campaign calendar.

• Real product, real buyers. Enterprise conversations run through structured paid pilots, including a 60-day Rapid Sourcing Capacity Assessment. You'll have live market signal to work from on day one.

• Executive seat, founder access. You'll work directly with the Founder & CEO and the leadership team on GTM strategy, ICP and quarterly priorities.

• Meaningful ownership. 3.0% equity in a company you help build from the ground up.

• A mission you can market without spin. Better sourcing decisions and wider access to opportunity are the same story here.

What you'll do

You'll build SourceIQ's marketing function from zero — setting strategy and doing the work yourself while the team is small.

Define the story

• Own category positioning, value proposition, messaging architecture, buyer narratives and competitive differentiation.

• Lead product marketing: launch narratives, use cases, customer-facing materials and competitive context.

• Partner with Design so brand, website, decks and product storytelling are coherent and enterprise-credible.

Build demand and trust

• Build an organic content engine: thought leadership, founder content, website, social, email and buyer education.

• Create organic demand programs that generate qualified enterprise interest without premature paid spend.

• Establish a customer proof system over time: case studies, outcomes, pilot learnings and references.

• Pursue events, partnerships, PR, analyst and ecosystem opportunities when they materially advance credibility or pipeline.

Arm the GTM team

• Partner with the Head of Sales to turn ICP, pipeline learning and objections into sharper messaging, enablement and pilot support.

• Talk directly with enterprise buyers and prospects to learn decision criteria, trust concerns and the language that resonates.

Build the system

• Stand up the marketing operating system: priorities, content calendar, campaign planning, KPIs, reporting and review cadence.

• Define stage-appropriate analytics and attribution so leadership knows where to invest next.

• Shape future marketing hiring and decide what stays internal, goes fractional or agency, or waits.

• Bring market insight into quarterly planning and product prioritization, without one-off commitments that fragment the product or brand.

• Protect the integrity of every external claim. Marketing must accurately reflect product capability, security readiness and customer proof.

How the role fits

You'll work closely with the Founder & CEO, Head of Design, Head of Sales, Chief of Staff and Product/Technology leadership. Clear decision rights let everyone move fast without stepping on each other.

Who Owns

Marketing (you)

Positioning, messaging, brand strategy, content strategy, product marketing, organic demand, marketing operations, customer proof, marketing performance

Sales

Pipeline, qualification, sales execution, forecasting, negotiation, pilot progression, closing

Design

Design systems, visual and creative execution, brand expression, product design craft

Founder & leadership

Company vision, major strategic decisions, pricing and packaging, external commitments, capital and partnerships

Shared

ICP refinement, GTM strategy, customer insight, launch planning, enterprise narrative, quarterly growth priorities

What success looks like

In your first year, SourceIQ goes from founder-led storytelling to a repeatable, measurable go-to-market engine.

• A documented positioning and messaging architecture that Sales, Design, Product and leadership use consistently.

• A focused ICP and buyer narrative grounded in real enterprise opportunities and prospect evidence.

• An organic content engine with clear priorities, owners, cadence and measures.

• Sales enablement and pilot materials that shorten the cycle and cut one-off work.

• A KPI framework tied to qualified enterprise interest, progression and customer proof — not vanity metrics.

• A roadmap that separates what SourceIQ should do now from what should wait for more capital, proof or team.

Who you are

You're a builder with enterprise judgment — equally comfortable shaping strategy with the CEO and writing the copy yourself.

How you operate

• Builder. You create structure where little exists: strategy, copy, launch, data, iteration.

• Enterprise GTM judgment. You know enterprise marketing is trust, proof, enablement and buyer education across long cycles and many stakeholders — not just leads.

• Owner. You take responsibility for outcomes, form a point of view and follow through.

• Customer-curious. You want to know why buyers buy, stall, expand or walk away, and you let that reshape the work.

• Pragmatic. You know which channels shouldn't exist yet.

• Collaborative steward. You challenge ideas constructively, respect decision rights, share what you know and leave systems stronger than you found them.

What you bring

• 7+ years in B2B marketing, product marketing, growth, demand generation or GTM, with meaningful ownership in an early-stage or fast-scaling company.

• Experience marketing to enterprise buyers (required).

• Experience building or materially shaping a marketing function from an early stage, not only running an established one.

• Hands-on skill across positioning, messaging, content, product marketing, organic demand, enablement and marketing ops.

• Strong writing that turns complex technology, data, AI or procurement concepts into clear business value.

• A track record of partnering tightly with enterprise sales and using pipeline feedback to improve strategy.

• Analytical judgment to define practical KPIs, attribution and cadences at an early-stage company.

• Comfort prioritizing hard with limited resources, incomplete information and shifting priorities.

Bonus points

• Enterprise SaaS, especially fintech, data, sales tech, procurement, supply chain or supplier management.

• Founding or first senior marketing hire; VC-backed, scale-up, fundraising or exit experience.

• Category creation, founder-led thought leadership, or analyst, PR, partnership and community programs.

• Hiring early marketers or managing fractional and agency partners well.

We care more about what you've built and how you think than where you went to school. If you're close on the list and excited by the mission, apply.

How we work

We're building an institution, not just a product — one where high performance and care for people are not opposites. We can move fast without fear, disagree without disrespect, and build an ambitious company without the behaviors that have made many high-growth environments unhealthy.

Our values

• Own the outcome. Raise problems early and bring a recommendation.

• Be a student first. Learn before prescribing; change your mind when better evidence emerges.

• Communicate with clarity. Share context, explain your reasoning, close loops.

• Accountability with respect. Hold a high bar without diminishing people.

• Contribution over credentials. Judgment, learning and results matter more than pedigree.

• Build together. One company, not a collection of departments or individual stars.

• Lead through service. Use authority to create clarity, remove barriers and develop others.

Mini founders

We develop people who think like owners and act like stewards. A mini founder takes initiative and thinks beyond the assignment — and also involves the right people, asks for approval when a decision isn't theirs, and never treats collaboration as optional. Our rule of thumb: see it, understand it, form a point of view, communicate it, involve the right people, act.

Our promise to you

Ownership is reciprocal. We won't ask you to think like an owner while treating you like a resource. As a founding leader, you can expect:

• Real responsibility and visibility into why decisions are made

• Honest feedback, and leaders who coach rather than simply direct

• Room to stretch beyond your job description

• Respect regardless of title or background

• A place to raise concerns and disagree constructively

• Recognition for meaningful contribution, and growing scope as you demonstrate judgment

As a leader here, you'll also be expected to model these standards — and to leave people more capable, confident and prepared to lead than when they started working with you.

Commitment and compensation

This is an equity-only founding role today, with a clear path to salary and full-time.

Equity - 3.0%, subject to the company's vesting terms, equity plan, governing-body approval and a definitive agreement

Cash compensation - None at the current stage. Salary is expected after successful fundraising or agreed revenue goals, under a separate written compensation agreement

Time commitment - About 25–30 hours per week initially, moving to full-time as SourceIQ grows
We're being upfront about this because the right candidate should choose it with eyes open.

How to apply

Send your resume or LinkedIn profile to [email protected] with a short note covering:

1. A marketing function or GTM motion you built from an early stage, and what you'd do differently.

2. Your first read on how SourceIQ should tell its story to enterprise procurement leaders.

3. Why this mission matters to you.

We interview for ownership, learning, communication, collaboration and judgment — not pedigree alone. SourceIQ welcomes candidates from every background, and we want our team to reflect the diversity of the economy we serve.