Project Manager, New Capabilities – Gap

About the Role

The Project Manager, New Capabilities will play a key role in developing and implementing strategic initiatives that enhance the customer journey or improve our store operating model to drive incremental sales and profitable growth. This role will collaborate, influence, and strategize with cross-functional business partners to design business solutions, and support implementation of major projects from planning through field execution. This role will integrate and operationalize all planned activities and will be responsible for synthesizing findings, reviewing analysis, developing presentations, and coordinating stakeholder communication to achieve alignment of strategies and plans.

This role reports into the Sr. Manager, Strategic Projects, and will support specific workstreams that help elevate the store experience through tech enablement, customer process enhancements, new real estate strategies, innovation, and elevated or localized people strategies that all drive improved sales productivity

What You'll Do

ORGANIZATIONAL LEADERSHIP

• Builds strong cross-functional partnerships at all levels with Store Operations, Strategy Field Leadership Teams, Finance, Visual & Marketing, Global Tech Solutions (GTS), Human Resources, and Talent Development, amongst others

• Provides project support on various major initiatives, implements clear communication, leads task completion, and measures project results from launch through field implementation

• Acts as an advocate for Stores throughout the process

KEY RESPONSIBILITIES

• Execute project management activities for assigned initiatives — building project plans, aligning stakeholders, and translating strategy into clear, actionable execution from launch through field implementation

• Pilot new capabilities, tools, and technologies — embracing curiosity and experimentation to continuously evolve the store experience

• Lead initiatives in partnership with HR on people strategies, new roles, and reporting to optimize store structures

• Liaise with Global Tech Solutions on new customer journey technology and innovation, from test through implementation

• Partner with Gap Real Estate teams to ensure future strategies meet growth and operational goals

• Identify and lead the path to scale proven initiatives across the field, partnering with Field and HQ teams to uncover new opportunities that drive sales productivity

• Plan change management strategies for post-launch sustainability, defining clear measures of success and providing ongoing status updates and results analysis to stakeholders

• Act as an advocate for Stores throughout the project lifecycle, weighing the impact of initiatives on customer experience, labor, and store execution

Who You Are

KEY EXPERIENCES

• Dynamic, go-getter mentality with a passion for retail, customer experience, and brand storytelling

• Curious and creative — excited by the opportunity to test new ideas and challenge the status quo

• Detail-oriented — able to assess complex situations, analyze data, and capture all project considerations to prevent future issues

• Skilled at prioritization — manages multiple competing priorities and stakeholders, escalating and reprioritizing in the moment

• Strong presenter — conveys project vision with impact and builds compelling, buy-in-driving arguments

• Strong collaborator who builds relationships easily and contributes positively to team outcomes

• Comfortable with ambiguity and energized by dynamic, evolving priorities

• Communication - strong written and oral communicator with knowledge of Microsoft Office, Presentation Templates and Project Management Resources

• Customer-obsessed — consistently thinks about how strategies show up for both the customer and the store team