Senior Full Stack Engineer

We are seeking a Senior Full Stack Engineer with strong expertise in Audience Builder, Customer Data Platforms (CDP), MarTech, and data engineering. The role will focus on building scalable audience creation, segmentation, preview, and activation capabilities for marketing and business teams.

The ideal candidate will have hands-on experience configuring Adobe AEP, Adobe Audience Manager, CDP platforms, or similar audience-building tools, along with strong full-stack development skills.

Primary Skills: Data Mapping, Data Integration, Customer Data Platform (CDP), Audience Builder

Key Responsibilities

Audience Builder & CDP

• Build and configure audience creation and segmentation workflows.
• Define audience rules using behavioral and attribute-based conditions.
• Develop audience preview and activation capabilities.
• Work with data mapping, schemas, segmentation logic, and identity stitching.
• Integrate customer data from CRM, web/app analytics, and third-party data sources.
• Support audience activation across marketing tools and advertising platforms.
• Demonstrate hands-on implementation and configuration experience with Audience Builder/CDP solutions.

Frontend Development

• Build responsive React/Next.js applications for audience creation and management.
• Develop customer segmentation workflows and audience preview experiences.
• Create activation and campaign execution interfaces.
• Develop AI-assisted customer insights and recommendations.

Backend Development

• Develop scalable Python/Node.js services and REST APIs.
• Build middleware for audience creation, preview, activation, and orchestration.
• Implement business logic supporting customer segmentation and audience management.
• Develop reliable, maintainable, and high-performance backend services.

Data & Platform Integration

• Integrate with Databricks and Delta Lake.
• Work with ClickHouse for analytics and customer data access.
• Use Redis for caching and performance optimization.
• Integrate Kafka/Event Hubs for event streaming.
• Build scalable data mapping and integration workflows.

AI & Personalization

• Develop AI-assisted audience generation capabilities.
• Support intelligent segmentation and customer recommendations.
• Build data-driven targeting and personalization workflows.

Required Skills

• Audience Builder / CDP
• Adobe AEP / Adobe Audience Manager or similar CDP platforms
• Data Mapping & Data Integration
• Segmentation Logic
• Identity Stitching
• React / Next.js
• TypeScript
• Python / Node.js
• REST APIs
• SQL
• Databricks / Delta Lake
• Redis
• Kafka / Event Hubs
• Strong understanding of data models and customer data platforms

Candidate Expectations

• Must have hands-on implementation and configuration experience, not just campaign-level audience usage.
• Strong understanding of audience segmentation, data mapping, schemas, and identity resolution.
• Experience integrating CRM, analytics, and third-party data sources.
• Ability to explain end-to-end audience configuration and data logic.
• Strong software development, debugging, testing, documentation, and problem-solving skills.
• Experience working in Agile/Scrum or Kanban environments.
• Ability to collaborate with product managers, architects, developers, data teams, and business stakeholders.

Screening Requirement

Demo video is required. Candidates should be able to demonstrate:

• Previous Audience Builder/CDP implementation work.
• Audience configuration and setup.
• Segmentation and audience-building logic.
• Data mapping and integration approach.
• End-to-end audience activation workflow.

Additional Responsibilities

• Participate in code reviews and follow engineering standards.
• Create and review technical/design documentation, test cases, and test results.
• Contribute to HLD, LLD, architecture, and data model design.
• Troubleshoot defects and perform root-cause analysis.
• Support release and deployment activities.
• Estimate effort and contribute to project planning.
• Conduct technical presentations and product demonstrations.
• Communicate effectively with customers and cross-functional teams.
• Manage multiple priorities, dependencies, risks, and timelines.

ABOUT BRICKRED SYSTEMS

BrickRed Systems is a global leader in next-generation technology consulting and workforce solutions, specializing in delivering high-quality talent across digital, engineering, marketing, analytics, finance, operations, and business transformation domains.

With a strong emphasis on innovation, scalability, and client success, BrickRed Systems helps organizations solve complex business challenges by providing skilled professionals across strategy, technology, creative, and operational functions.

BrickRed fosters a culture of continuous learning, collaboration, and excellence, enabling professionals to contribute to high-impact global initiatives while advancing their careers.