Sales Development Representative (SDR) — Commission Only

Create Real Opportunities — Not Calendar Filler

LeDi SEO is accepting applications for a Sales Development Representative (SDR) to create qualified sales opportunities for our contractor website offer.

The launch market begins with U.S. roofing businesses and can expand into HVAC and general-contractor markets as the campaign develops.

This is a true outbound role.

You will work assigned cold business leads, reach owners or authorized decision-makers, determine whether a legitimate website need exists, qualify the opportunity, and book a sales conversation for the founder or an approved closer.

You are not responsible for closing the website sale.

This is a commission-only independent-contractor opportunity with 20% flat commission on eligible collected website-project revenue from properly attributed paid sales you originate. There is no base salary, hourly wage, draw, or guaranteed income.

Why the Commission Is 20%

Commission-only SDR work carries a real tradeoff: you create the opportunity but another person normally handles the final close.

We therefore chose a simple, meaningful percentage rather than a small appointment bonus.

Current commission illustrations on a fully collected attributable sale:

• Foundation — $1,795: $359
• Consultation — $2,395: $479
• Growth — $3,195: $639

These are per-sale illustrations, not guaranteed earnings.

A booked appointment by itself does not create commission. Commission is based on eligible collected website-project revenue from an opportunity properly attributed to you that becomes a paid client under the written compensation terms.

You Do Not Have to Find or Buy Your Own Leads

LeDi SEO provides:

• an assigned prospect queue from a prepared database of roughly 1,200 U.S. contractor records;
• phone and website context where available;
• approved cold-call openings, gatekeeper guidance, voicemail/callback guidance, and qualification rules;
• an Airtable sales workspace;
• CRM activity and follow-up structure;
• website demos and package information for context;
• coaching and call-quality review;
• a founder or approved closer to take qualified opportunities through the closing stage.

The leads are still cold business leads. We do not guarantee connect rates, appointment volume, close rates, sales, or income.

Your ONE Outcome

Your job is to turn assigned cold contractor leads into qualified, held sales conversations with legitimate decision-makers.

We would rather have a smaller number of real opportunities than a calendar full of weak meetings.

What You Will Do

1. Work assigned contractor leads from the approved CRM queue.
2. Make manual outbound calls during approved U.S. business-hour windows.
3. Navigate gatekeepers professionally and reach owners or authorized decision-makers.
4. Use available website/prospect context to open the conversation without insulting the prospect's current website or provider.
5. Ask concise qualification questions about the current website, business need, authority, timing, and practical fit.
6. Disqualify respectfully when the business is not a realistic opportunity.
7. Book a sales conversation when there is legitimate interest and fit.
8. Record accurate qualification notes, objections, next steps, appointment information, callbacks, and follow-up in Airtable.
9. Complete approved front-end follow-up when the prospect asks for more information or a later call.
10. Respect do-not-contact requests, privacy requirements, calling boundaries, and escalation rules.

You are not expected to negotiate custom scope, change pricing, make guarantees, verify payments, or perform website fulfillment.

What Counts as a Properly Attributed Opportunity

A standard SDR-attributed opportunity requires more than putting a name on the calendar.

It should include:

• approved first contact or approved reactivation by you;
• contact with the owner or another legitimate website decision-maker;
• enough discovery to establish a real website/business reason to continue;
• required qualification data completed accurately;
• a sales conversation booked through the approved workflow;
• the conversation actually held unless management approves a documented exception;
• complete CRM notes and attribution evidence;
• the opportunity subsequently becoming an eligible paid website client.

Attribution is controlled by the CRM and written compensation terms, not private notes or side agreements.

What You Will Be Calling About

The closer/founder can recommend one of three defined website packages when appropriate:

• Foundation — $1,795
• Consultation — $2,395
• Growth — $3,195

Your job on the cold call is not to force a package recommendation.

Your job is to determine whether the business has enough need, fit, authority, and interest to justify a real sales conversation.

You May Be a Strong Fit If You

• have at least 1 year of recent manual outbound B2B cold-calling or appointment-setting experience;
• are comfortable speaking with U.S. small-business owners;
• know how to navigate gatekeepers without deception or aggression;
• can qualify instead of simply pitching;
• can keep concise and accurate CRM notes;
• understand that a clear "not interested" is part of outbound sales and can move to the next call professionally;
• can follow a process without sounding robotic;
• are coachable and willing to have calls reviewed;
• have a reliable computer, professional headset, stable internet, backup connection, and quiet environment;
• can arrange working blocks around approved U.S. business-hour calling windows;

Experience with websites, digital marketing, roofing, HVAC, construction, SaaS, professional services, or other SMB-focused B2B sales is helpful but not mandatory when outbound fundamentals are strong.

This Is Probably Not a Fit If You

• require guaranteed salary or hourly compensation;
• dislike cold calling and want only inbound leads;
• measure success only by appointment quantity;
• are uncomfortable with commission being earned only when an attributable opportunity becomes an eligible paid client;
• refuse CRM documentation or structured follow-up;
• use deceptive gatekeeper tactics or unsupported claims;
• ignore clear do-not-contact requests;
• cannot reliably work U.S. business-hour calling windows;
• will not complete roleplay, coaching, or process testing.

Selection Process

Qualified candidates may progress through:

1. Wellfound profile/application review.
2. Structured interview focused on actual outbound activity, qualification quality, and results.
3. Cold-call and qualification roleplay.
4. Coaching and a second roleplay when useful.
5. CRM / appointment-handoff exercise.
6. Compliance and judgment scenarios.
7. Written engagement terms and onboarding before live calling.

We do not use unpaid live client production as a hiring trial.

Apply

Apply through Wellfound with a current profile and résumé.

In your application note, briefly tell us:

• what kind of businesses you called;
• approximately how many outbound calls/conversations you handled;
• how you qualified prospects before booking;
• the appointment or opportunity metric you are most confident explaining;
• what CRM you have used.

Shortlisted applicants will be invited into LeDi SEO's structured screening and audition process.

LeDi SEO does not charge applicants any application, training, or hiring fee.

Final engagement is subject to written independent-contractor and compensation terms, required verification, and applicable law.