SEO Executive

We are seeking a data-driven and creative SEO Executive to take ownership of our organic search visibility. In this role, you will be responsible for developing and implementing effective search engine optimization strategies to increase organic traffic, improve search rankings, and maximize client ROI. You will work closely with our content, design, and web development teams to ensure SEO best practices are seamlessly integrated into all digital campaigns.

Key Responsibilities

• Keyword Research & Strategy: Conduct in-depth keyword research and competitor analysis to identify valuable search trends, gaps, and lead-generation opportunities.
• On-Page Optimization: Optimize metadata, heading hierarchies, URL structures, and internal linking to ensure maximum search engine crawlability and relevance.
• Technical SEO: Perform regular site audits using tools like Screaming Frog, SEMrush, or Ahrefs to identify and resolve technical roadblocks (e.g., broken links, duplicate content, slow page speeds).
• Off-Page Optimization: Develop and execute sustainable link-building strategies, outreach campaigns, and backlink profile management to build domain authority.
• Content Collaboration: Create SEO-friendly content briefs, optimize blog posts and landing pages, and work alongside copywriters to ensure all content aligns with target search intent.
• Analytics & Reporting: Track key performance indicators (KPIs) such as organic traffic, SERP rankings, and conversion rates using Google Analytics and Google Search Console, delivering actionable reports to stakeholders.
• Algorithm Monitoring: Stay ahead of the curve by monitoring the latest search engine algorithm updates, industry trends, and shifts in user behavior.

Requirements & Qualifications

• Experience: 2-3 years of proven, hands-on experience in an SEO or performance marketing role.
• Technical Proficiency: Strong working knowledge of industry-standard SEO platforms (SEMrush, Ahrefs, Moz) and web analytics tools (Google Analytics, Google Search Console).
• Web Fundamentals: Solid understanding of HTML, CSS, site architecture, and popular CMS platforms (like WordPress).
• Analytical Skills: High proficiency in data analysis, with the ability to translate complex data into clear, actionable marketing strategies.
• Communication: Excellent copywriting and interpersonal skills to collaborate effectively across departments and confidently present findings to clients.
• Education: Bachelor’s degree in Marketing, Business, IT, or a related field (preferred but not strictly required).