Customer Acquisition Manager
- 0.5% – 4.0%
- |
- |3 years of exp
- |Full Time
In office
Not Available
About the job
Bozzo Cabs is building a new urban mobility platform starting from Hyderabad. We are looking for a hands-on Founding Growth, GTM & Business Strategy Manager who can take ownership of customer growth, Go-To-Market (GTM), pricing strategy, competitor analysis and Hyderabad market expansion.
This is not a traditional marketing role. We are looking for someone who can understand the market, create growth ideas, acquire customers, analyze the numbers, develop pricing strategies and turn ideas into execution.
Roles & Responsibilities
- Build and execute Bozzo's Hyderabad GTM strategy.
- Develop customer acquisition strategies across digital and offline channels.
- Identify high-potential customer segments and locations across Hyderabad.
- Develop growth campaigns through Instagram, Facebook, Google, YouTube, WhatsApp, influencers, referrals and partnerships.
- Build content and campaign strategies, including Reels, short-form videos and customer-focused campaigns.
- Develop customer acquisition through PGs, hostels, apartments, IT companies, colleges, metro areas, communities and local partnerships.
- Build referral, influencer, community and partnership-led growth.
- Track the complete funnel: Awareness → Install → Registration → First Ride → Repeat Ride → Referral.
- Analyze CAC, conversion, retention, repeat rides, campaign ROI and customer behaviour.
- Continuously test new growth channels, offers, campaigns and viral-growth ideas.
Pricing & Competitive Strategy
You will also take ownership of Bozzo's pricing and market strategy.
- Study and compare Uber, Rapido and Ola pricing, customer offers and market positioning.
- Recommend Bozzo's rider pricing and promotional strategy.
- Analyze driver subscription/platform-fee models and their impact on driver adoption.
- Identify pricing opportunities that can give Bozzo a competitive advantage while maintaining healthy unit economics.
- Monitor competitor changes and recommend how Bozzo should respond.
- Understand different Hyderabad areas, customer segments, travel patterns and local market opportunities.
Growth & Business Thinking
We want someone who can constantly ask:
“How can we get more customers, reduce acquisition cost, increase first rides, increase repeat rides and make customers recommend Bozzo to others?”
You should be able to bring new ideas for:
- Viral customer acquisition
- Referral loops
- Campus and office growth
- Local community growth
- Influencer campaigns
- Partnerships
- Customer offers
- Launch campaigns
- Offline + online growth
- New Hyderabad market opportunities
Who We’re Looking For
3–4+ years of experience in one or more of:
- Growth Marketing
- Customer Acquisition
- GTM / Growth Strategy
- Business Strategy
- Digital Marketing
- Consumer Internet
- Mobility / Ride-hailing
- Marketplace / D2C / E-commerce
- Startup environments
You should be:
- Highly entrepreneurial and execution-oriented.
- Strong in customer acquisition and growth.
- Data-driven and comfortable with pricing, CAC, conversion and ROI.
- Creative enough to develop new growth and viral campaign ideas.
- Strong in competitor and market analysis.
- Comfortable with both digital and field marketing.
- Familiar with the Hyderabad market and local customer behaviour.
- Strong in communication, partnerships and negotiation.
- Comfortable working with limited resources and high ownership.
- Someone who wants to build, test and execute, not just make presentations.
Important
We are not looking for someone who only manages social media or prepares reports, we want a growth-minded business builder who can connect:
Market → Customer → Pricing → Marketing → Acquisition → First Ride → Repeat Ride → Referral → Growth
Equity Opportunity
This is an equity-only founding-team opportunity for someone who wants to build Bozzo from an early stage and take meaningful ownership of the company's growth journey.
If you believe you can help Bozzo acquire customers, develop winning pricing strategies, understand the Hyderabad market and create scalable growth, we would love to hear from you.
Location: Hyderabad
Role: Founding Growth, GTM & Business Strategy Manager
Compensation: Equity Only
Similar Jobs
