Content / Script Writer

About the Role

We are looking for a Content / Script Writer with 2–3 years of experience who can independently own content creation and scriptwriting from ideation to execution.

The ideal candidate should have a strong understanding of storytelling, social media content, short-form videos and audience psychology, and should be capable of leading their own work with minimal supervision.

Key Responsibilities
Develop creative and engaging scripts for Instagram Reels, YouTube Shorts and other social media formats.
Research, ideate and develop content concepts based on brand objectives, audience interests and current trends.
Write strong hooks, scripts, dialogues, captions and CTAs that drive engagement.
Take complete ownership of assigned content projects from ideation to final delivery.
Work independently and manage the content pipeline without requiring constant supervision.
Collaborate with the Social Media, Marketing, Video and Creative teams to bring scripts to life.
Stay updated with social media trends, viral formats, competitor content and emerging content styles.
Adapt writing style and tone according to different platforms, campaigns and target audiences.
Work with the team on content calendars and ensure timely delivery of scripts.
Review content performance and use insights to improve future scripts and storytelling.
Take initiative to experiment with new content formats and creative approaches.
Ensure all content is aligned with the company's brand voice and communication guidelines.
Requirements
2–3 years of relevant experience in content writing, scriptwriting, social media content or a similar role.
Strong experience in writing short-form video scripts and social media content.
Excellent storytelling and creative writing skills.
Strong understanding of Instagram, Reels, YouTube Shorts and digital content trends.
Ability to write attention-grabbing hooks and engaging narratives.
Ability to independently manage work, prioritise tasks and meet deadlines.
Strong research and ideation skills.
Good communication and collaboration skills.
Ability to take ownership and work with minimal day-to-day supervision.
Experience in a fast-paced startup/marketing environment will be an advantage.
Key Expectations

The person should be able to own the content function assigned to them, rather than waiting for instructions for every task. They should proactively identify content opportunities, pitch ideas, develop scripts, coordinate with relevant teams and ensure timely execution.

KPIs
Quality and consistency of scripts
Number of content ideas/concepts generated
Timely delivery of assigned scripts
Reel/video engagement and retention
Content reach and shareability
Contribution to follower and audience growth
Ability to independently manage the assigned content pipeline
Performance of content based on views, engagement, shares and saves
Ideal Candidate

We are looking for someone who is creative, proactive and self-driven, with the ability to turn an idea into a compelling story and take complete ownership of the process. The candidate should be comfortable working independently and should have a strong understanding of what makes digital content engaging and shareable.