Product Manager

About ASBL

ASBL is a technology-driven real estate organization building in-house products and platforms to solve complex business and operational challenges across the real estate lifecycle.

We are looking for a Product Manager to join our CRM Product team and work at the intersection of Business, Operations, and Technology.

This role is highly operations-focused. The ideal candidate should be comfortable working close to business teams, understanding complex operational processes, identifying inefficiencies, and converting them into scalable product solutions.

Role Overview

As a Product Manager , you will own product initiatives for the CRM platform with a strong focus on business operations, process efficiency, workflow management, and problem-solving.

You will work closely with operational and business teams to understand how work is actually executed on the ground, identify bottlenecks and gaps, and build technology-led solutions that improve productivity, visibility, control, and customer experience.

This role requires strong execution ownership — from understanding the problem and mapping the existing process to defining the solution, working with technology teams, driving implementation, and ensuring adoption.

Key Responsibilities

Business Operations & Process Ownership

• Work closely with business and operations teams to understand end-to-end processes, workflows, dependencies, and operational challenges.
• Identify process inefficiencies, bottlenecks, manual interventions, control gaps, and recurring operational problems.
• Map current-state processes and design improved future-state workflows using product and technology solutions.
• Understand the operational impact of product decisions and ensure solutions are practical and scalable for business users.
• Identify opportunities for automation, process simplification, standardization, and improved operational control.
• Act as a bridge between business operations and technology teams to ensure business problems are translated into effective product solutions.

Product Management & Execution

• Own CRM product initiatives from problem identification through solution definition, development, launch, and adoption.
• Convert operational and business requirements into clear product requirements, workflows, user stories, and acceptance criteria.
• Define product priorities based on business impact, operational criticality, customer impact, and feasibility.
• Work closely with Engineering, Design, Data, and business stakeholders to drive execution.
• Participate actively throughout development to ensure the solution addresses the underlying business problem rather than simply implementing a stated requirement.
• Drive timely resolution of dependencies, issues, and ambiguities during execution.

CRM & Customer Journey

• Develop a strong understanding of the customer lifecycle and CRM journey, including interactions across business and operational teams.
• Identify gaps in customer journeys, lead management, follow-ups, workflows, handoffs, and service processes.
• Improve CRM workflows to enable better visibility, accountability, productivity, and customer experience.
• Build solutions that enable business teams to manage customer and operational processes more effectively.

Cross-functional Stakeholder Management

• Work closely with Business, Sales, Operations, Technology, Design, Data, and leadership teams.
• Engage directly with operational stakeholders to understand problems at their source.
• Challenge existing processes and requirements where necessary and identify better ways of solving the underlying problem.
• Drive alignment across multiple stakeholders and manage competing requirements and priorities.
• Communicate product decisions, trade-offs, priorities, and outcomes clearly.

Product Adoption & Continuous Improvement

• Drive successful implementation and adoption of new CRM capabilities across business teams.
• Monitor usage, operational outcomes, and user feedback after product launches.
• Identify gaps between intended and actual process adoption and work towards improving them.
• Use data and stakeholder feedback to continuously improve workflows and product capabilities.
• Measure the impact of product initiatives through relevant business, operational, customer, and product metrics.

What We're Looking For

• 3+ years of experience in Product Management, preferably in a business/operations-heavy environment.
• Strong experience working closely with Business and Operations teams rather than working purely within a technology/product environment.
• Demonstrated experience in understanding and improving complex business processes and operational workflows.
• Strong ability to identify the root cause of operational problems and translate them into scalable product solutions.
• Experience driving initiatives from problem identification to execution and adoption.
• Strong understanding of customer journeys, business processes, workflows, and operational dependencies.
• Ability to work effectively with both business stakeholders and technology teams.
• Strong ownership and execution mindset with the ability to drive initiatives independently.
• Comfortable working in ambiguous, fast-paced, and highly execution-oriented environments.
• Strong analytical, structured problem-solving, communication, and stakeholder management skills.

Preferred Experience

• Experience working across B2B and B2C products.
• Experience building or managing CRM, workflow, sales, customer lifecycle, operations, or process-management products.
• Experience in FinTech, lending, BFSI, financial products, payments, or related domains is an added advantage.
• Experience in organizations where Product teams work closely with large operational/business teams.
• Experience with process automation, workflow digitization, and operational efficiency initiatives.
• Experience using product and business data to identify operational problems and measure improvements.

Ideal Candidate Profile

We are looking for someone who is:

Operations-first | Business-oriented | Strong problem solver | Execution-focused | Product-minded | High ownership

The ideal candidate should be someone who can go beyond simply documenting requirements.

They should be able to deeply understand how a business process works, identify what is broken or inefficient, challenge existing ways of working, define a better solution, and drive the solution through technology to measurable business impact.

Success in This Role

Success will be measured by the ability to:

• Solve meaningful business and operational problems through product.
• Simplify and improve complex workflows and processes.
• Reduce manual effort and operational inefficiencies.
• Improve visibility, accountability, and control across CRM processes.
• Drive adoption of CRM capabilities across business teams.
• Deliver product initiatives with strong execution and stakeholder alignment.
• Demonstrate measurable improvement in business and operational outcomes.