SEO Executive

*NPREP
SEO Executive
Location Bangalore (in-office) | Team Tech & Marketing | Experience 3-5 years *

Before you read the JD, try this
Open ChatGPT and ask: "Best app to prepare for NORCET?"
Then Google: "NORCET result". Whatever you saw — that is the job. Making sure NPrep is the answer, on every surface where a nursing aspirant asks a question.

Who we are: NPrep is India's largest preparation platform for government nursing exams — NORCET,
AIIMS, RRB, ESIC, DSSSB and state exams. Over 2,00,000 students, a team of ~140, backed by
Lumikai, ALL IN & IIMA Ventures.

Our students are B.Sc and GNM nurses across tier-2 and tier-3 India. They do not search
the way marketers assume they do. They type "norcet result kab aayega" at 2 AM, they ask
Reddit whether a coaching is worth the money, and they trust a well-written Quora answer
more than any ad we run.

We want someone who can be present in all of those moments. The role, honestly stated
SEO used to mean keywords, backlinks and a site audit. Then LLMs happened — and now a
large share of our future traffic will come from places that do not even have a rank tracker
yet.

We are not hiring someone to "manage SEO". We are hiring someone to own organic
discovery end to end, and to keep redrawing the map as it changes.
You will be the single person accountable for the answer to one question: when a
nursing aspirant looks for help, do they find us? **

What you will own

1. Technical SEO
   Audit our web properties — main site, blog, landing pages, exam pages — for crawlability,
   indexation, site speed, schema, internal linking, canonical issues and mobile experience.
   Find what is broken, write clear fixes, and follow up with engineering until they ship.
   Suggestions that sit in a sheet do not count.

2. Content and on-page
   Own keyword strategy across exam-intent, syllabus, cutoff, result and career queries. Brief
   our content team — they are educators, not SEO people, so you will be teaching them.
   Build topical authority around every exam we teach.

3. AI search / GEO — the new frontier
   Get NPrep cited by ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. That
   means structured, quotable, factually clean content, entity and schema work, llms.txt,
   brand mention footprint, and constant testing of what actually gets picked up. Nobody
   has this fully figured out yet — we want someone willing to run experiments and read the
   results honestly.

4. Community surfaces
   Quora, Reddit, YouTube search, Telegram and WhatsApp discovery, Google Discover, and
   forums we have not thought of. Show up as useful, not as spam — our audience can spot
   marketing from a mile away, and burning their trust costs far more than it earns.

5. Measurement
   Search Console, GA4, Ahrefs or Semrush, log files, AI-referral tracking. Report what moved,
   what did not, and what you are killing. We would rather hear "this did not work" early than
   see a good-looking deck late.

6. The things not on this list
   This is the real requirement. The channel list above will be outdated in six months. We want
   someone who spots the next surface before we ask about it.

What we are looking for
Must have
• 3-5 years of hands-on SEO — you have personally done the work, not only reviewed an
agency report
• Comfort with technical SEO: you can read a crawl report, identify the issue, and explain
the fix to a developer
• Genuine curiosity about AI search — you have at least experimented with how LLMs
choose their sources
• Clear written English. Half of this job is writing briefs, audits and answers that people
actually read
• Ownership instinct — in-office, hands dirty, follows up until things ship
Good to have
• Experience in edtech, healthcare or another high-intent Indian consumer category
• Content-led SEO experience in a competitive keyword space
• Basic HTML/JS understanding; comfort with the Search Console API, Sheets/Looker, or
some Python
• Experience running a brand presence on Quora or Reddit without getting banned
You will probably enjoy this if
• You get irrationally happy when a page you fixed starts ranking
• You would rather own a messy, undefined domain than execute a tidy checklist
• You want to be the person who figured out AI search early, while it was still weird

How we will hire

1. Apply with your CV and a short note (details below).
2. A small real task — we will give you one live NPrep page or query and ask what you would do with it.
3. A conversation with the team member and a founder.
4. Offer. No trick rounds. No six-week silence.

How to apply
Send your CV to [email protected] with the subject line "SEO — [Your Name]", and answer
these three in the mail. Short is fine.

1. One SEO win you personally drove — what you did, and what the number moved from and to.
2. Ask any AI chatbot a question a nursing student would ask. Paste what it answered, and tell us one thing you would do to get NPrep into that answer.
3. One thing in SEO you believe most people are getting wrong right now.

We read every application. If your answers are sharp, we move fast.