Marketing Manager — Engineering & Digital Construction

About the Role

We are looking for a Marketing Manager who can help establish TerraSpanWorks' presence in the international engineering, construction, architecture, and technology markets.

This is a hands-on role. You will be responsible for developing practical marketing strategies, building our online presence, generating qualified leads, and communicating what TerraSpanWorks can offer to potential clients and project partners.

You should be comfortable working independently, testing different approaches, and turning ideas into measurable results.

Responsibilities

• Develop and execute marketing strategies for TerraSpanWorks.
• Identify potential clients, companies, contractors, developers, architects, and engineering firms.
• Build and manage outbound and inbound lead-generation campaigns.
• Develop content for LinkedIn, the company website, and other relevant channels.
• Research target markets and identify potential business opportunities.
• Improve TerraSpanWorks' positioning and messaging.
• Create marketing materials, case-study concepts, presentations, and company profiles.
• Track leads, campaigns, conversion rates, and other marketing metrics.
• Research competitors and industry trends.
• Work closely with the engineering and technical team to understand our services and communicate them clearly.
• Help develop partnerships and international business opportunities.
• Experiment with new digital marketing, automation, and AI-assisted marketing workflows.

What We're Looking For

• 3+ years of marketing experience, preferably in B2B, engineering, construction, architecture, technology, or professional services.
• Strong understanding of digital marketing and lead generation.
• Experience with LinkedIn and B2B outreach.
• Strong written and verbal communication skills.
• Ability to research markets and identify potential customers.
• Experience creating professional business content.
• Data-driven mindset and ability to measure marketing performance.
• Comfortable working independently in a remote environment.
• Strong organizational and project-management skills.
• Ability to understand technical services and translate them into clear business messaging.

Nice to Have

• Experience marketing engineering, construction, architecture, or technical services.
• Experience with international B2B marketing.
• Experience with CRM and marketing automation platforms.
• SEO and content-marketing experience.
• Experience with AI-assisted marketing tools and workflows.
• Existing network within construction, engineering, architecture, or real estate.

What You'll Get

• Remote international work environment.
• Opportunity to build the marketing function of an early-stage engineering company.
• Significant ownership and autonomy.
• Direct collaboration with the technical and leadership team.
• Opportunity to work at the intersection of engineering, construction, and technology.
• Potential for long-term growth as TerraSpanWorks expands internationally.

If you're interested, tell us about your previous marketing experience, the markets you've worked in, and one marketing campaign or business-development initiative you're particularly proud of.