Senior Product Marketing Manager

About the Role:

As a Senior Product Marketing Manager you will own go-to-market strategy and PLG motions for Motive products. The ideal candidate is a strategic thinker capable of driving GTM plans, competitive positioning, and customer acquisition and growth strategies in a fast-moving environment. You will have strong attention to detail, execute efficiently, and be fluent in using data to drive decision-making. You’ll also be an excellent communicator able to build strong relationships across teams as this role requires you to work cross-functionally with product management, demand generation, communications, enablement and other teams to drive awareness, adoption, and revenue growth.

What You'll Do:

• Develop and execute go-to-market plans for Motive’s product offerings, ensuring alignment with company objectives and revenue targets.
• Drive marketing efforts for new product launches and feature releases, working closely with cross-functional teams to ensure a seamless rollout.
• Act as a key player in PLG motions to support product adoption and growth.
• Define positioning, messaging, and value propositions that resonate with key audiences, and differentiate Motive’s AI platform capabilities in a competitive landscape.
• Leverage data and customer insights to refine messaging, pricing, and product strategy.
• Develop sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive’s A-powered technology.
• Collaborate with demand generation, lifecycle and content marketing teams to create compelling campaigns that drive awareness and lead generation.
• Build a deep understanding of industry trends, pain points, and buyer personas.
• Identify opportunities for differentiation and expansion.
• Act as the voice of the customer within the organization, ensuring that product development aligns with market needs.
• Work closely with Product Managers to influence roadmap decisions based on customer feedback and market insights.
• Collaborate with channel and partnership teams to develop co-marketing initiatives that expand Motive’s reach in the physical operations space.

What We're Looking For:

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in product marketing.
• Experience at companies focused on AI-powered SaaS products, SaaS-enabled hardware, agentic or automated workflows, or fintech are strongly preferred.
• Strong ability to translate complex technical features into clear, compelling customer benefits.
• Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products.
• Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner.
• Adept in building strong working relationships with Product Directors and other cross-functional team members.
• Ability to manage multiple projects and priorities while maintaining a strategic perspective.
• Agile and able to adapt quickly to shifting market dynamics and organizational priorities.