Marketing Manager

Senior Marketing Manager – Entertainment & OTT (Contract)
Rusk Media
Location: Los Angeles, CA | On-site
Experience: 6+ years
Employment Type: Contract
Compensation: $60–$75/hour | $124,800–$156,000 annualized equivalent

About Rusk Media
Rusk Media is building the future of entertainment, creating high-engagement content for audiences aged 12–34 across AVOD, SVOD, OTT, and digital platforms.
Through entertainment brands and IPs including Alright, Binge, LIT, and Playground, Rusk Media has built successful content properties and partnered with leading advertisers and distribution platforms.
As we expand our presence in the US, we are looking for a Senior Marketing Manager to help build and scale Rusk Media's entertainment portfolio in the US market.

About the Role
We are looking for a strategic and hands-on Senior Marketing Manager to lead marketing initiatives across Rusk Media's content, entertainment IPs, and OTT partnerships in the US.
You will own campaigns from strategy and positioning through execution and measurement, across content launches, social, creators, paid media, PR, partnerships, and OTT platforms.
The ideal candidate understands the US entertainment and streaming landscape, knows how to engage Gen Z and Millennial audiences, and can balance creative storytelling with measurable business results.

Key Responsibilities

Content & Entertainment Marketing
• Own marketing strategies for content launches, entertainment IPs, and digital properties.
• Develop audience positioning, messaging, campaign narratives, and go-to-market strategies.
• Lead integrated campaigns across social, digital, paid media, creators, PR, and partnerships.
• Identify cultural and audience trends that can drive content discovery and engagement.
• Partner with creative and content teams on trailers, teasers, key art, social assets, and other marketing materials.

Brand & Audience Growth
• Build awareness and audience affinity for Rusk Media's entertainment brands in the US.
• Develop strategies to reach and engage Gen Z and Millennial audiences.
• Identify new audience growth opportunities across digital and streaming platforms.
• Use audience insights, cultural trends, and competitive intelligence to shape marketing strategy.

Creator, Social & Digital Marketing
• Develop creator and influencer strategies for content and brand campaigns.
• Build relationships with relevant US creators, agencies, media partners, and cultural voices.
• Develop social-first campaigns that drive conversation, engagement, and content discovery.
• Partner with growth/performance teams to optimize campaigns across relevant paid channels.

OTT & Strategic Partnerships
• Collaborate with OTT, streaming, and distribution partners on content launches and co-marketing campaigns.
• Develop customized marketing narratives and promotional strategies for different platforms.
• Identify opportunities for co-branded campaigns, platform promotions, and strategic partnerships.
• Build relationships across the US entertainment and media ecosystem.

Leadership & Analytics
• Own campaign planning, execution, timelines, and performance.
• Manage external agencies, creators, PR partners, and marketing vendors as required.
• Work cross-functionally with Content, Creative, Growth, Sales, and Business Development teams.
• Track KPIs including awareness, engagement, viewership, audience growth, and ROI.
• Present campaign performance and strategic recommendations to senior leadership.

Qualifications
• 6+ years of experience in entertainment, OTT, streaming, digital media, content marketing, or a related field.
• Proven experience marketing TV shows, films, web series, streaming content, or entertainment IPs.
• Strong understanding of the US entertainment, streaming, and digital media ecosystem.
• Experience developing and executing integrated, multi-channel marketing campaigns.
• Strong understanding of social media, creator/influencer marketing, paid media, and digital marketing.
• Strong creative judgment combined with an analytical and results-oriented mindset.
• Experience managing agencies, external partners, and cross-functional teams.
• Excellent communication, strategic thinking, and project management skills.

Preferred Qualifications
• Experience with short-form, microdrama, digital-first, or social-first entertainment.
• Experience marketing to Gen Z and Millennial audiences.
• Strong network across US creators, agencies, OTT platforms, studios, or entertainment companies.
• Experience working with streaming platforms, media companies, publishers, or entertainment brands.
• Experience across both brand and performance marketing.

Location & Work Requirements
• Must currently be based in the Los Angeles area.
• This is an on-site contract position based in Los Angeles, CA.
• Candidates must be authorized to work in the United States.
• Candidates currently based outside the US will not be considered.
• This role requires regular on-site collaboration with the Rusk Media team and partners.

Compensation
$60–$75 per hour, depending on experience and qualifications.
This corresponds to an annualized equivalent of approximately $124,800–$156,000, based on 40 hours per week and 52 weeks per year.
The position is offered on a contract basis. Actual contract duration, working hours, and engagement terms will be discussed during the hiring process.

What Success Looks Like
• Successful content launches that drive awareness, engagement, and viewership.
• Growth of Rusk Media's entertainment brands and audience presence in the US.
• High-performing creator, social, paid, PR, and OTT campaigns.
• Strong relationships across the US entertainment ecosystem.
• Clear and measurable marketing impact and ROI.